One Software for Real-Estate Builders & Developers β€” Bookings, Collections & Sites in One Place | Crudoimage
For real-estate builders & developers running 2+ projects

One software for your entire real-estate business β€” bookings, collections & sites in one place.

If you're a real-estate builder or developer still running projects on Excel sheets, registers and WhatsApp groups, money is quietly leaking between them. I build the one platform that puts your sales, bookings, milestone collections and site tracking together β€” real-time, and owned by you.

Novesta Group Indiawalls Snehangi ISKCON

Reviewed by Jeet personally within 24 hours Β· Honest yes/no β€” about half are declined with feedback

Since 2015 Jeet De, CEO Crudoimage
Jeet De
CEO Β· Crudoimage Private Limited
β‚Ή1,750 Cr+
Transactions on systems we built
β‚Ή234 Cr+
Real-estate portfolio served
In Plain Language

What I actually do β€” and who I do it for.

I audit and rebuild the operational and financial backbone of real-estate developers β€” sales, bookings, collections, inventory, vendor and site coordination β€” so your projects run on one system instead of twenty disconnected sheets.

It's not a portal you rent. It's not an ad agency. It's not another SaaS subscription. It's a hands-on engagement where my team and I sit with your numbers, your sales team and your site process β€” and rebuild the parts quietly costing you lakhs every month in delayed collections, lost leads and untracked inventory.

Best fit for
Developers running 2+ live projects

From a single growing project that has outgrown spreadsheets, to multi-project groups commissioning a full architecture rebuild. Same engineering rigor β€” different scope.

If you're a single-flat builder or broker
Stay in touch

You may be earlier than a full rebuild makes sense. Apply anyway β€” I'll point you to better-fit help or free resources. No charge.

Real Developers Β· Real Outcomes

What developers say after the system is rebuilt.

Each name, company and figure below is shared with the client's permission. Full case studies and direct references available on the strategy call.

Verified Names & figures shared with client permission Β· Full case studies and references on the strategy call Β· 50%+ are repeat or referred clients
Strategic Alignment

Kaam Shuru Karne Se Pehle: 5 Professional Realities.

Ek developer ka system rebuild karna ek serious engineering process hai, koi magic nahi. Ek successful, scalable partnership ke liye, aage badhne se pehle in non-negotiable rules par align hona sabse zaroori hai.

What you actually get

Concrete deliverables β€” sized to your projects.

No slide decks. No retainer ambiguity. Every engagement ships fixed-scope deliverables, built for how a developer actually runs.

01

Written audit of your 5 biggest leaks

Delivered within 14 days β€” covering lead leakage, collection delays, idle inventory and untracked site costs, with the exact fix for each.

02

A build plan with fixed scope & price

FRD β†’ Development β†’ UAT β†’ Bug fixing β†’ Go live. You sign-off at every gate.

03

Sales CRM + booking, collection & inventory stack β€” built & deployed

Leads, bookings, milestone collections, unit inventory and channel-partner tracking on one platform. Replaces your registers and spreadsheets. Owned by you, on your infrastructure.

04

Project & vendor control + post-launch support

Site-to-accounts coordination, dashboards for the promoter, plus bug fixes, team training and adjustments as you launch new projects.

How we work together

Three shapes. One engineering standard.

The right shape depends on where the biggest leak is β€” and how much of your operational stack we need to rebuild. We figure that out on the call.

Shape 1 Β· Diagnostic

Audit + Roadmap

A focused 2-week diagnostic

"Know exactly where the leaks are before you build."

  • Written audit of your top 5 leaks across sales, collections & inventory
  • Prioritized 12-month roadmap with sequencing
  • 90-min strategy session with Jeet to walk through it
  • Honest "build or don't build" recommendation at the end
For developers who want to know exactly where the leaks are before committing to a build.
Shape 2 Β· Focused

Starter System Build

Single-system focus Β· 60–90 days

"Fix the one system that's leaking the most. Move forward."

  • We pick the one system bleeding the most β€” sales CRM, collections, or inventory
  • Rebuilt properly from the ground up
  • Custom-built, deployed to your infrastructure
  • Post-launch support included
A focused entry point β€” fix one system first, then scale to full architecture when ready.

Same engineering process. Same team. Same rigor β€” at every shape. The only thing that changes is scope.

Peer Social Proof Β· Last 30 Days

Three Developers. Same Story.

Last 30 days Β· Founder calls 3 cases
  • Novesta Groupβ‚Ή150 Cr+ township groupScattered CRM β†’ one platform
  • Indiawallsβ‚Ή84 Cr+ real estateManual ops β†’ tracked pipeline
  • Snehangiβ‚Ή100 Cr+ interiorsSite chaos β†’ automated flow
"We thought our team had it handled."
Same blind spot Β· Different projects
Delayed collections
The #1 silent leak we find
JD Voice note from Jeet

"Sir, software koi jaadu ki chhadi nahi hai. Agar aapka booking-to-collection process hi tedha hai, toh software uss tedhe process ko sirf 10x speed se tedha karega."

" We don't do digital marketing. We build the infrastructure a developer runs on.
JD Voice note from Jeet

"Sir, paisa kamana mushkil nahi hai. Asli khel hai collection time pe lena aur har rupaya track karna."

β‚Ή

Where is your money slipping each month?

Slide your monthly collections β€” see an estimated operational leak across month, year and 3 years.
β‚Ή 50 Lakhs
β‚Ή1Lβ‚Ή10Lβ‚Ή50Lβ‚Ή1Crβ‚Ή10Cr
PER MONTH
β‚Ή 4 Lakhs / mo
PER YEAR
β‚Ή 48 Lakhs / year

An illustrative estimate β€” not a quote. Across the developers we audit, leaks tend to hide in delayed collections, unbilled milestones, idle inventory, lead drop-off and untracked site costs. Your real number is what the audit measures.

If that leak continues for 3 years
1.44Crore
That's a project's worth of margin β€” sitting in delayed collections and untracked costs instead of in your account.
See where your leaks are

For developers running 2+ live projects.

JD Voice note from Jeet

"Sir, yeh chhoti chhoti leaks ek dheemi aag jaisi hain. Dikhayi nahi deti β€” lekin ek din pata chalta hai ki project ka margin andar se jal chuka hai."

These small leaks are like a slow fire. You don't see it β€” but one day you realise the project's margin has quietly burned from the inside. By the time you notice, half of it is already gone.

Jeet De portrait
CEO Since 2015 System Architect Real Estate Systems
Who You're Actually Talking To

Hi, I'm Jeet De β€” CEO of Crudoimage Private Limited.

JD Voice note from Jeet

"Sir, main agency nahi chalata β€” main aapka system architect banta hu. Agency aapko bechti hai aur phir bhool jaati hai. Main aapke saath khada rehta hu β€” jab tak aapke projects khud chalne na lagein."

β€” Jeet
The Verified Ledger

The Numbers Behind the Words

β‚Ή
1,750Cr+
Total invoice transactions managed on our systems
VERIFIED
πŸ—
β‚Ή234Cr+
Real-estate & construction portfolio served
NOVESTA + INDIAWALLS
πŸ‘₯
69.78Cr
Total salary processed via our payroll systems
PAYROLL
πŸ§‘β€πŸ’Ό
1,800+
Employees on systems we built & run
ACTIVE
βœ“
1,437
Total projects executed across sectors
375 IN REAL ESTATE
⏱
10yrs
Years building business systems
SINCE 2015

Trusted by names that don't trust easily

Novesta Group
Sustainable township developer β€” leads, CRM & payments unified.
β‚Ή 150 Cr+ PORTFOLIO
Indiawalls
Real-estate & precast platform β€” full order-to-site ops stack.
β‚Ή 84 Cr+ PORTFOLIO
Snehangi Traders
Eastern India's leading B2B interiors & fit-out company.
β‚Ή 100 Cr+ PORTFOLIO
Aurum Chain
Enterprise-scale manufacturer β€” ERP & real-time inventory.
β‚Ή 500 Cr+ PORTFOLIO
ISKCON
Operationally sensitive institution β€” sovereign-grade trust.
SOVEREIGN TRUST
Govt. of Nepal
System architecture for sovereign-level departments.
GOVERNMENT
8848 Herbs
Leading wellness brand of the Himalayan region.
β‚Ή 115 Cr+ PORTFOLIO
Iraedu.tech
EdTech / education systems at scale.
β‚Ή 65 Cr+ PORTFOLIO

Where my real-estate work concentrates

Real Estate
375
Township & project developers48%
Construction & precast30%
Interiors / fit-out22%

The team behind your project

Jeet De
Jeet De
CEO Β· System Architect
Sanjay Kathuria
Sanjay Kathuria, CFA
CFO Β· Numbers Signed Off
Argha Das
Argha Das
CTO Β· Engineering
Priya Kundu
Priya Kundu
COO Β· Operations
JD Voice note from Jeet

"Sir, jab aap mere paas aate ho, toh aap sirf mere paas nahi aate. Aap ek poori team ke paas aate ho jismein CFA, CTO, COO sab apni jagah baithe hain. Yeh ek-aadmi ka khel nahi hai."

When you come to me, you don't just come to me. You come to a full team where a CFA, CTO and COO are all in their positions. This isn't a one-man show β€” it's a company, which I personally lead.

Engineering, Not Magic

The 125-Day Build Process

01

FRD Document

30 Days
02

Development

60 Days
03

UAT

20 Days
04

Bug Fixing

5 Days
05

Go Live

10 Days
Swipe to see all 5 phases
125
Days to live systemStart to fully working
+180
Days of supportPost-go-live, included
JD Voice note from Jeet

"Sir, yeh number nahi hain β€” yeh proof hai. Har project ke andar yeh 5 phases follow hote hain, kyunki ek developer ka system banana koi jaadu nahi β€” yeh ek engineering process hai."

The Naked Truth

What Vendors Hide to Keep Billing You

JD Voice note from Jeet

"Sir, software sirf engine hai β€” gaadi nahi. Engine ko gaadi mein lagana, road pe chalana, manzil tak le jaana β€” yeh sab alag kaam hai. Main yeh kaam karta hu."

01

They sell hours, not systems.

Vendors love retainers because they get paid whether your collections improve or not. I sell a fixed-scope build. Once the system is running, my job is done.

02

The "Bait and Switch".

The senior partner sells you on the call, then a junior intern builds your booking database. With me, the team you meet is the team that builds.

03

A rented portal you never own.

Generic real-estate CRMs lock you into monthly seats forever and own your data. I build custom architecture that you own outright, on your infrastructure.

Before you apply β€” read this

About half of every applicant gets declined.

I personally review every application within 24 hours. Roughly half are declined β€” not because the developer isn't good enough, but because the scope, timing or fit isn't right.

24h

Personal review by Jeet β€” not a sales rep, not a junior associate.

~50%

Declined every month β€” saving them, and me, six months of wrong work.

0

Charge for the review. No sales pitch. No ghosting. Honest feedback or a better-fit referral.

If I can't help you, I'll tell you exactly why and exactly where to go instead. Either way, you walk away with more clarity than you applied with.

Apply for Private Review
No Mystery Β· No Sales Reps

What Happens When You Apply

The exact process. Step by step.

01

You apply

A short application. Takes about 3 minutes.

02

I read it personally

Within 24 hours. Not a sales rep β€” me.

03

If accepted

My office will WhatsApp you directly to coordinate a time for our 90-minute call.

04

If declined

I tell you exactly why and where to go instead. No ghosting.

JD Voice note from Jeet

"Sir, reject karna mujhe bhi achha nahi lagta. Lekin galat client lena, galat promise karna β€” yeh sabse buri cheez hai. Imaandari se 'No' kehna kabhi kabhi sabse badi service hoti hai."

I don't enjoy rejecting people. But taking the wrong client and making the wrong promise, then wasting both our time six months later β€” that is the worst thing. Honestly saying "No" is sometimes the biggest service.

Ready to talk?

Stop guessing. Put your projects on one system.

A 24-hour personal review. An honest yes/no. No sales reps in between.

Just a few quick questions. No financial documents required today.

Request Your Diagnostic
JD Voice note from Jeet

"Sir, main mahine mein sirf 10 strategy calls leta hu. 10 ke baad, agla mahina."

A Personal Message Before You Apply

Before You Click Apply β€” Read This.

I play a long game built on trust, not a short game to take your cash today.

"Sir/Madam, kya hi hoga aapko jhuta sapna dikha ke paisa lene ka?"

What is the point of taking your money by showing you fake dreams?

"Kyunki jab outcome nahi aayega, tab aap return toh aayenge nahi. Aur bad experience ki wajah se aur 10 logo ko aane se mana kar denge."

Because when the result doesn't come, you won't return. And because of one bad experience, you'll stop 10 other developers from coming too.

"Paisa short-term mein kamana sab nahi hota. Main is baat par believe karta hu: 'Zyada nahi, Zyada Der Tak kamana hai.'"

Short-term money isn't everything. I believe in this: "Earn for a longer time, rather than just earning a lot."

"Sir, mera dhandha trust pe chalta hai, marketing pe nahi. Isiliye main har client ko personally dekhta hu β€” kyunki aapka business mere liye sirf ek invoice nahi hai, aapki mehnat hai, aapke parivaar ki ummeed hai."

My business runs on trust, not marketing. That's why I personally look after every client β€” because your business is not just an invoice to me. It is your hard work, your family's hope. I don't have the habit of playing with someone's hope.

"So, hand-folded request hai β€” aap tabhi aayein jab upar diye gaye pointers covered hon."

So with folded hands I request β€” please only apply when you meet the points above.

β€” Jeet De CEO Β· Crudoimage Private Limited
Your Application

Request your free systems diagnostic

A few quick questions below. Jeet reviews every application personally within 24 hours.

Systems Diagnostic Application
  • No junior sales reps. You speak with Jeet β€” directly.
  • No financial documents or sensitive data required today.
  • Honest yes/no within 24 hours. ~50% are declined with feedback.
I personally take only 10 strategy calls a month. If the calendar is full, you'll be placed on the waitlist for next month β€” no pressure, no countdown.
Souvik Kuila
"Jeet's team automated our leads, property CRM and payments onto one platform β€” real-time and transparent across projects."
Souvik Kuila Β· Managing Director, Novesta Group Β· β‚Ή150 Cr+ township group

Application Received

Thank you. Jeet will review your details personally. My office will reach out via WhatsApp within 24 hours to coordinate.

Free Systems Diagnostic

Takes about 3 minutes Β· Reviewed personally by Jeet within 24 hours.

Question 1

This helps Jeet right-size the diagnostic to how you operate.

Question 2

Ongoing or launching within the next quarter.

Question 3

Pick the biggest one. We'll go deeper on the call.

Question 4

Required β€” so Jeet knows what he's replacing or improving.

Please select your current setup.
Question 5

First and last name, so I can address you correctly on the call.

Please enter your full name (first and last).
Question 6

Ab apni asli takleef detail mein likhiye β€” main sun raha hu.

Describe your biggest operational headache in detail β€” I'm listening.

JD Voice note from Jeet

"Sir, yahan formal English ki chinta mat kijiye. Hindi, English, Bengaliβ€”jo aapki bhasha hai, usme freely likhiye. Aap bas khul ke apni problem bataiye... main sun raha hu."

Sir, thoda aur detail chahiye β€” kam se kam 3–4 line likhiye taaki main aapki application qualify kar sakun.
Question 7

My office will WhatsApp you here to coordinate the call. No spam, no marketing.

Please enter a valid number.
Question 8

All optional β€” share only what you have. Helps Jeet research before the call.

Company / project website Optional
Project listing (99acres / MagicBricks / Housing) Optional
Google My Business link Optional
Instagram / Facebook page Optional
Please enter a valid link (e.g. https://…) or leave blank.
Question 9

Where should we send your written summary after the call?

Please enter a valid email.
1 / 9
Free systems diagnostic for developersReviewed by Jeet in 24h Β· No sales reps
Apply