Fix the Hidden Systems Leaking Your Profit — Jeet De · Crudoimage
Accepting 3 founders this quarter · 7 of 10 audit slots booked this month
Your business isn't broken. It's leaking.
I help Indian founders — from ₹1 Lakh/month operators to ₹500 Cr+ enterprises — find and fix the hidden systems quietly draining their profit. Same engineering rigor. Different scope for different sizes.
Reviewed by Jeet personally in 24 hours·Honest yes/no — roughly half declined with feedback
Since 2015
Jeet De
CEO · Crudoimage Private Limited
₹1,750 Cr+
Managed on Our Systems
1,437
Projects Delivered
In Plain Language
What I actually do — and who I do it for.
I audit and rebuild the operational and financial systems behind growing Indian businesses — so they stop leaking money and start scaling without chaos.
It's not a course. It's not an ad agency. It's not a SaaS subscription. It's a hands-on engagement where my team and I sit with your numbers, your team, and your processes — and rebuild the parts that are quietly costing you lakhs every month.
Best fit for
₹1 Lakh+ / month founders
From ₹1 Lakh/month operators starting with a focused diagnostic, to ₹500 Cr+ enterprises commissioning full architecture rebuilds. Same engineering rigor — different scope.
If you're under ₹1 Lakh / month
Stay in touch
You're earlier than my audit makes sense. Apply anyway — I'll point you to better-fit help or free resources. No charge.
What you actually get
Concrete deliverables — sized to your business.
No slide decks. No retainer ambiguity. Every engagement ships fixed-scope deliverables — sized to where your business actually is right now.
01
Written audit of your 5 biggest profit leaks
Delivered within 14 days. Numbers, root causes, and the exact fix for each.
02
A build plan with fixed scope & price
FRD → Development → UAT → Bug fixing → Go live. You sign-off at every gate.
Replaces your jugaad spreadsheets. Owned by you. Hosted on your infrastructure.
04
Post-launch support
Bug fixes, training your team, and adjusting the system as you grow.
How we work together
Three shapes. One engineering standard.
The right shape for your business depends on where the biggest leak is — and how much of your operational stack we need to rebuild. We figure that out on the call.
Shape 1 · Diagnostic
Audit + Roadmap
A focused 2-week diagnostic
"You need to know exactly where the leaks are before you build."
Written audit of your top 5 profit leaks
Prioritized 12-month roadmap with sequencing
90-min strategy session with Jeet to walk through it
Honest "build or don't build" recommendation at the end
For founders who want to know exactly where the leaks are before committing to a build.
Shape 2 · Focused
Starter System Build
Single-system focus · 60–90 days
"Fix the one system that's leaking the most. Move forward."
We pick the one system bleeding the most — CRM, inventory, finance, or ops
Rebuilt properly from the ground up
Custom-built, deployed to your infrastructure
Post-launch support included
A focused entry point — fix one system first, then scale to full architecture when ready.
Shape 3 · Gold Standard
Full System Architecture
Multi-system rebuild · 125 days
"You're rebuilding the operational backbone of a serious business."
Engagements range from focused 2-week audits to 125-day multi-system rebuilds. Final scope and price are fixed in writing within 7 days of the strategy call — no surprises, no scope creep.
Same engineering process. Same team. Same rigor — at every shape. The only thing that changes is scope.
Real Founders · Real Outcomes
What clients say after the system is rebuilt.
Each name, company, and number below is verifiable. References available on the strategy call.
→Swipe
"
₹14 L recovered in 6 months. The audit paid for itself before we even started the build.
We were running on jugaad spreadsheets and a part-time CA. Jeet's diagnostic pointed out four leaks across our ad spend, inventory, and payment terms — we recovered ₹14 Lakhs over the next two quarters before signing on for a CRM build.
₹14 Lrecovered in 6 months
₹1.8 Cryearly revenue
D2C
D2C skincare founder
Hyderabad · Anonymized at client request · Full case on the call
"
From manual spreadsheets to a real CRM in 70 days. Crossed ₹6 Cr without adding a single ops hire.
We were stuck at ₹3.8 Cr ARR — every quarter the team begged me to hire two more ops people. Jeet pushed back and rebuilt our quotation, invoicing, and follow-up flow in 70 days. We crossed ₹6 Cr inside a year on the same headcount.
₹6 Cr+yearly turnover
+0new ops hires
B2B
B2B trading founder
Pune · Anonymized at client request · Full case on the call
"
₹500 Cr+ yearly trade on one dashboard — like hiring an internal CTO, without the fuss.
We wanted the same perfection in our business systems that we demand in every gold chain. Jeet's team built the trusted backbone for our ₹500 Cr+ yearly trade — ERP, vendor sync, and real-time inventory on one dashboard. It feels like hiring an internal CTO, without the hiring fuss.
₹65 Cr+ EdTech streamlined into one dashboard. No gyaan — just solutions that work.
Running an EdTech backend is as hard as training 5 lakh students a year. Jeet streamlined our ₹65 Cr+ business — cohorts, workshops, live queries — into one dashboard. No gyaan, no delay — just solutions that actually work.
₹65 Cr+yearly business
5L+students / year
Deven U Pandey
Founder · IRASkill · EdTech
"
Order to site — everything tracks like a factory line. No tech-hiring stress.
Like our precast walls simplify construction, Crudoimage simplified our backend. Order to site installation — everything tracks like a factory line. CRM, coordination, accounting — all tight, with no HR headache and no tech-hiring stress.
₹85 Cr+company size
Fullops stack built
Rohit Yadav
Founder · Indiawalls
"
Leads, CRM, payments on one platform. Future-ready partners, not a vendor.
Sustainable townships need smart thinking behind the tech. Jeet's team automated leads, property CRM, and payments on one platform — real-time and transparent. They're not a vendor. They're future-ready partners.
₹150 Cr+company size
NovestaGroup
Souvik Kuila
Managing Director · Novesta Group
"
Full ERP ownership. Feels like our own team for SBI-scale clients.
Tech wasn't our thing. Jeet said: you handle interiors, we'll handle tech — and they took full ownership of ERP, automation, and payroll. It always felt like our own internal team. We serve SBI, Reliance Trends, and Pizza Hut — now our system backs that scale.
₹100 Cr+company size
SBI+enterprise clients
Subhabrata Mukherjee
Founder & CEO · Snehangi Traders
VerifiedNames & numbers confirmed by clients · Full case studies shared on the strategy call · 50%+ are repeat or referred clients
Peer Social Proof · Last 30 Days
Three Business Owners. Same Story.
Last 30 days · Founder calls3 cases
Aurum Chain₹500 Cr+ yearly tradeLeaked time & data → unified ERP
Novesta Group₹150 Cr real estateScattered CRM → one platform
"Sir, yeh chhoti chhoti leaks ek dheemi aag jaisi hain. Aag dikhayi nahi deti, dhuan tak nahi nikalta — lekin ek din achaanak aapko pata chalta hai ki ghar andar se jal chuka hai."
These small leaks are like a slow fire. The fire doesn't show, not even smoke — but one day you suddenly realize the house has burned from inside. By the time you notice, the profit margin is already cut in half.
CEOSince 2015System Architect1,437 Projects
Who You're Actually Talking To
Hi, I'm Jeet De — CEO of Crudoimage Private Limited.
JDVoice note from Jeet
"Sir / Madam, main agency nahi chalata — main aapka system architect banta hu. Agency aapko bechti hai aur phir bhool jaati hai. Main aapke saath khada rehta hu — chahe aap chhote ho ya bade, jab tak system khud chalne na lage."
— Jeet
The Verified Ledger
The Numbers Behind the Words
₹
1,750Cr+
Total invoice transactions managed
VERIFIED
📈
38.68Cr / month
Monthly expenses tracked through my systems
LIVE LEDGER
👥
69.78Cr
Total salary processed via my payroll
PAYROLL
🧑💼
1,800+
Employees on my payroll system
ACTIVE
✓
1,437
Total projects executed
673 + 345 + 419
⏱
10yrs
Years building business systems
SINCE 2015
Trusted by names that don't trust easily
ISKCON
Operationally sensitive religious institution.
SOVEREIGN TRUST
Govt. of Nepal
System architecture for sovereign-level departments.
GOVERNMENT
Aurum Chain
India's 3rd largest gold chain manufacturer.
₹ 500 Cr+ PORTFOLIO
Novesta Group
Real estate & construction group.
₹ 150 Cr+ PORTFOLIO
8848 Herbs
Leading wellness brand of the Himalayan region.
₹ 115 Cr+ PORTFOLIO
Snehangi Traders
Eastern India's leading B2B interior designing company.
₹ 100 Cr+ PORTFOLIO
Indiawalls
Real estate platform.
₹ 84 Cr+ PORTFOLIO
Iraedu.tech
EdTech / education systems.
₹ 65 Cr+ PORTFOLIO
Sectors I've personally built systems for
Total Projects
1,437
D2C & E-commerce52%
Real Estate26%
Construction22%
The team behind your project
Jeet De
CEO · System Architect
Sanjay Kathuria, CFA
CFO · Numbers Signed Off
Argha Das
CTO · Engineering
Priya Kundu
COO · Operations
JDVoice note from Jeet
"Sir, jab aap mere paas aate ho, toh aap sirf mere paas nahi aate. Aap ek poori team ke paas aate ho jismein CFA, CTO, COO sab apni jagah baithe hain. Yeh ek-aadmi ka khel nahi hai."
When you come to me, you don't just come to me. You come to a full team where a CFA, CTO, and COO are all in their positions. This isn't a one-man show. It's a company, which I personally lead.
Engineering, Not Magic
The 125-Day Build Process
01
FRD Document
30 Days
02
Development
60 Days
03
UAT
20 Days
04
Bug Fixing
5 Days
05
Go Live
10 Days
Swipe to see all 5 phases
125
Days to live systemStart to fully working
+180
Days of supportPost-go-live, included
JDVoice note from Jeet
"Sir, yeh number nahi hain — yeh proof hai. Har project ke andar yeh 5 phases follow hote hain, kyunki business ka system banana koi jadu nahi — yeh ek engineering process hai."
The Naked Truth
What Agencies Hide to Make Money
JDVoice note from Jeet
"Sir, AI sirf engine hai — gaadi nahi. Engine ko gaadi mein lagana, gaadi ko road pe chalana, manzil tak le jaana — yeh sab kaam alag hai. Main yeh kaam karta hu."
01
They sell hours, not systems.
Agencies love retainers because they get paid whether your problem is solved or not. I sell a fixed-scope build. Once the system is running, my job is done.
02
The "Bait and Switch".
The senior partner sells you on the call, but a junior intern with 6 months of experience builds your database. With me, the team you meet is the team that builds.
03
Software over Strategy.
They force you into expensive SaaS subscriptions because they get affiliate kickbacks. I build custom architecture that you own forever.
The "Do Not Book" Rule
Roughly half of every applicant gets declined.
I personally review every application within 24 hours. Roughly half are declined — not because the founder isn't good enough, but because the scope, timing, or fit isn't right.
24h
Personal review by Jeet — not a sales rep, not a junior associate.
~50%
Declined every month. Saving them — and me — six months of wrong work.
0
Charge for the review. No sales pitch. No ghosting. Honest feedback or a better-fit referral.
If I can't help you, I'll tell you exactly why and exactly where to go instead. Either way, you walk away with more clarity than you applied with.
I play a long game built on trust, not a short game to take your cash today.
"Sir/Madam, kya hi hoga aapko jhuta sapna dikha ke paisa lene ka?"
What is the point of taking your money by showing you fake dreams?
"Kyunki jab outcome nahi aayega, tab aap return toh aayenge nahi. Aur bad experience ki wajah se aur 10 logo ko aane se mana kar denge."
Because when the result doesn't come, you won't return. And because of one bad experience, you'll stop 10 other people from coming too.
"Paisa short-term mein kamana sab nahi hota. Main is baat par believe karta hu: 'Zyada nahi, Zyada Der Tak kamana hai.'"
Short-term money isn't everything. I believe in this: "Earn for a longer time, rather than just earning a lot."
"Sir, mera dhandha trust pe chalta hai, marketing pe nahi. Isiliye main har client ko personally dekhta hu — kyunki aapka business mere liye sirf ek invoice nahi hai, aapka business aapki mehnat hai, aapke parivaar ki ummeed hai."
My business runs on trust, not marketing. That's why I personally look after every client — because your business is not just an invoice to me. Your business is your hard work, your family's hope. I don't have the habit of playing with someone's hope.
"So, hand-folded request hai — aap tabhi aayein jab upar diye gaye pointers covered hon."
So with folded hands I request — please only book a call when you meet the rules above.
My office will WhatsApp you directly to coordinate a time for our 90-minute call.
04
If declined
I tell you exactly why and where to go instead. No ghosting.
05
Written scope within 7 days
If accepted on the call, you receive a fixed price, fixed scope, fixed timeline — signed off before any work begins. No retainer ambiguity.
JDVoice note from Jeet
"Sir, reject karna mujhe bhi achha nahi lagta. Lekin galat client lena, galat promise karna — yeh sabse buri cheez hai. Imaandari se 'No' kehna kabhi kabhi sabse badi service hoti hai."
I don't enjoy rejecting people. But taking the wrong client, making the wrong promise, and then wasting both our time 6 months later — that is the worst thing. Honestly saying "No" is sometimes the biggest service.
Ready to talk?
Stop guessing. Plug the leak.
A 24-hour personal review. An honest yes/no. No sales reps in between.
Just 3 simple questions. No financial documents required today.
"Sir, main mahine mein sirf 10 free strategy calls leta hu. 10 ke baad, agla mahina."
A Personal Message Before You Apply
Before You Click Apply — Read This.
I play a long game built on trust, not a short game to take your cash today.
"Sir/Madam, kya hi hoga aapko jhuta sapna dikha ke paisa lene ka?"
What is the point of taking your money by showing you fake dreams?
"Kyunki jab outcome nahi aayega, tab aap return toh aayenge nahi. Aur bad experience ki wajah se aur 10 logo ko aane se mana kar denge."
Because when the result doesn't come, you won't return. And because of one bad experience, you'll stop 10 other people from coming too.
"Paisa short-term mein kamana sab nahi hota. Main is baat par believe karta hu: 'Zyada nahi, Zyada Der Tak kamana hai.'"
Short-term money isn't everything. I believe in this: "Earn for a longer time, rather than just earning a lot."
"Sir, mera dhandha trust pe chalta hai, marketing pe nahi. Isiliye main har client ko personally dekhta hu — kyunki aapka business mere liye sirf ek invoice nahi hai, aapka business aapki mehnat hai, aapke parivaar ki ummeed hai."
My business runs on trust, not marketing. That's why I personally look after every client — because your business is not just an invoice to me. Your business is your hard work, your family's hope. I don't have the habit of playing with someone's hope.
"So, hand-folded request hai — aap tabhi aayein jab upar diye gaye pointers covered hon."
So with folded hands I request — please only book a call when you meet the rules above.
— Jeet DeCEO · Crudoimage Private Limited
Systems Audit Application
No junior sales reps. You speak with Jeet — directly.
No financial documents or sensitive data required today.
Honest yes/no within 24 hours. ~50% are declined with feedback.
7 of 10 strategy call slots are booked this month. I personally take only 10 calls per month. If the calendar is full, you'll be placed on the waitlist for next month.
"They automated leads, property CRM, and payments on one platform — real-time and transparent. Future-ready partners, not a vendor."
Souvik Kuila · Managing Director, Novesta Group · ₹150 Cr real estate
✓
Application Received
Thank you. Jeet will review your details personally. My office will reach out to you via WhatsApp within 24 hours to coordinate.
3 audit slots · 7/10 calls bookedReviewed by Jeet in 24h · No sales reps