One software for your entire real-estate business — bookings, collections & sites in one place.
If you’re a real-estate builder or developer still running projects on Excel sheets, registers and WhatsApp groups, money is quietly leaking between them. I build the one platform that puts your sales, bookings, milestone collections and site tracking together — real-time, and owned by you.
Novesta Group
Indiawalls
Snehangi
ISKCON
Request a Systems Diagnostic
Reviewed by Jeet personally within 24 hours
·
Honest yes/no — about half are declined with feedback
Since 2015
Jeet De
CEO · Crudoimage Private Limited
₹1,750 Cr+
Transactions on systems we built
₹234 Cr+
Real-estate portfolio served
What I actually do — and who I do it for.
I audit and rebuild the operational and financial backbone of real-estate developers — sales, bookings, collections, inventory, vendor and site coordination — so your projects run on one system instead of twenty disconnected sheets.
It’s not a portal you rent. It’s not an ad agency. It’s not another SaaS subscription. It’s a hands-on engagement where my team and I sit with your numbers, your sales team and your site process — and rebuild the parts quietly costing you lakhs every month in delayed collections, lost leads and untracked inventory.
Best fit for
Developers running 2+ live projects
From a single growing project that has outgrown spreadsheets, to multi-project groups commissioning a full architecture rebuild. Same engineering rigor — different scope.
If you’re a single-flat builder or broker
Stay in touch
You may be earlier than a full rebuild makes sense. Apply anyway — I’ll point you to better-fit help or free resources. No charge.
What developers say after the system is rebuilt.
Each name, company and figure below is shared with the client’s permission. Full case studies and direct references available on the strategy call.
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Swipe
Leads, property CRM and payments on one platform — real-time and transparent.
Sustainable townships need smart thinking behind the tech. Jeet’s team automated our leads, property CRM and payment tracking onto one platform — real-time and transparent across projects. They’re not a vendor. They’re future-ready partners.
₹150 Cr+township group
1unified platform
Souvik Kuila
Managing Director · Novesta Group · Real estate & construction
Order to site — everything tracks like a factory line. No tech-hiring stress.
Like our precast walls simplify construction, Crudoimage simplified our backend. From order to site installation, everything now tracks like a factory line — CRM, coordination and accounting all tight, with no HR headache and no tech-hiring stress.
₹84 Cr+real-estate platform
Fullops stack built
Rohit Yadav
Founder · Indiawalls
Full ERP ownership. It always felt like our own internal team.
Tech wasn’t our thing. Jeet said: you handle interiors, we’ll handle tech — and they took full ownership of ERP, automation and payroll. It always felt like our own internal team. We serve SBI, Reliance Trends and Pizza Hut — now our system backs that scale.
₹100 Cr+interiors / fit-out
SBI+enterprise clients
Subhabrata Mukherjee
Founder & CEO · Snehangi Traders · B2B interiors
₹500 Cr+ trade on one dashboard — like an internal CTO, without the hiring.
We wanted the same perfection in our business systems that we demand in every product. Jeet’s team built the trusted backbone for our ₹500 Cr+ yearly trade — ERP, vendor sync and real-time inventory on one dashboard. It feels like hiring an internal CTO, without the hiring fuss.
₹500 Cr+yearly trade
1unified dashboard
SS Alam
Founder · Aurum Chain · Enterprise-scale manufacturer
Verified
Names & figures shared with client permission · Full case studies and references on the strategy call · 50%+ are repeat or referred clients
Kaam Shuru Karne Se Pehle: 5 Professional Realities.
Ek developer ka system rebuild karna ek serious engineering process hai, koi magic nahi. Ek successful, scalable partnership ke liye, aage badhne se pehle in non-negotiable rules par align hona sabse zaroori hai.
In English
The “Engineering vs. Magic” Reality. Building sustainable systems for a developer takes process and patience, not instant magic tricks.
In English
The “Leadership” Expectation. A successful transition needs the promoter’s active participation to break old habits and adopt new workflows.
In English
The “No Jugaad” Policy. We build a robust backbone that scales across your future projects — not short-term workarounds or temporary fixes.
In English
The “125-Day Standard”. This timeline ensures quality, proper testing, team training and executive sign-offs at every necessary gate.
In English
The “True Partnership” Commitment. Real results require your vision and our technical expertise to sync as a unified team.
Concrete deliverables — sized to your projects.
No slide decks. No retainer ambiguity. Every engagement ships fixed-scope deliverables, built for how a developer actually runs.
01
Written audit of your 5 biggest leaks
Delivered within 14 days — covering lead leakage, collection delays, idle inventory and untracked site costs, with the exact fix for each.
02
A build plan with fixed scope & price
FRD → Development → UAT → Bug fixing → Go live. You sign-off at every gate.
03
Sales CRM + booking, collection & inventory stack — built & deployed
Leads, bookings, milestone collections, unit inventory and channel-partner tracking on one platform. Replaces your registers and spreadsheets. Owned by you, on your infrastructure.
04
Project & vendor control + post-launch support
Site-to-accounts coordination, dashboards for the promoter, plus bug fixes, team training and adjustments as you launch new projects.
How we work together
Three shapes. One engineering standard.
The right shape depends on where the biggest leak is — and how much of your operational stack we need to rebuild. We figure that out on the call.
Audit + Roadmap
A focused 2-week diagnostic
“Know exactly where the leaks are before you build.”
- Written audit of your top 5 leaks across sales, collections & inventory
- Prioritized 12-month roadmap with sequencing
- 90-min strategy session with Jeet to walk through it
- Honest “build or don’t build” recommendation at the end
For developers who want to know exactly where the leaks are before committing to a build.
Starter System Build
Single-system focus · 60–90 days
“Fix the one system that’s leaking the most. Move forward.”
- We pick the one system bleeding the most — sales CRM, collections, or inventory
- Rebuilt properly from the ground up
- Custom-built, deployed to your infrastructure
- Post-launch support included
A focused entry point — fix one system first, then scale to full architecture when ready.
Full System Architecture
Multi-system rebuild · 125 days
“You’re rebuilding the operational backbone of a serious developer.”
- Sales CRM + bookings + collections + inventory + dashboards — one integrated stack
- 125-day build with sign-off at every gate
- 180 days of post-launch support
- Full team engagement — Jeet, CFA, CTO, COO
Where Novesta Group and Indiawalls sit.
Engagements range from focused 2-week audits to 125-day multi-system rebuilds. Final scope and price are fixed in writing within 7 days of the strategy call — no surprises, no scope creep.
Same engineering process. Same team. Same rigor — at every shape. The only thing that changes is scope.
Three Developers. Same Story.
Last 30 days · Founder calls
3 cases
- Novesta Group₹150 Cr+ township groupScattered CRM → one platform
- Indiawalls₹84 Cr+ real estateManual ops → tracked pipeline
- Snehangi₹100 Cr+ interiorsSite chaos → automated flow
“We thought our team had it handled.”
Same blind spot · Different projects
Delayed collections
The #1 silent leak we find
JD
Voice note from Jeet
“Sir, software koi jaadu ki chhadi nahi hai. Agar aapka booking-to-collection process hi tedha hai, toh software uss tedhe process ko sirf 10x speed se tedha karega.”
”
We don’t do digital marketing. We build the infrastructure a developer runs on.
Voice note from Jeet
“Sir, paisa kamana mushkil nahi hai. Asli khel hai collection time pe lena aur har rupaya track karna.”
₹
Where is your money slipping each month?
Slide your monthly collections — see an estimated operational leak across month, year and 3 years.
₹
50
Lakhs
₹1L₹10L₹50L₹1Cr₹10Cr
PER MONTH
₹
4
Lakhs / mo
PER YEAR
₹
48
Lakhs / year
An illustrative estimate — not a quote. Across the developers we audit, leaks tend to hide in delayed collections, unbilled milestones, idle inventory, lead drop-off and untracked site costs. Your real number is what the audit measures.
If that leak continues for 3 years
1.44Crore
That’s a project’s worth of margin — sitting in delayed collections and untracked costs instead of in your account.
See where your leaks are
For developers running 2+ live projects.
JD
Voice note from Jeet
“Sir, yeh chhoti chhoti leaks ek dheemi aag jaisi hain. Dikhayi nahi deti — lekin ek din pata chalta hai ki project ka margin andar se jal chuka hai.”
These small leaks are like a slow fire. You don’t see it — but one day you realise the project’s margin has quietly burned from the inside. By the time you notice, half of it is already gone.
CEO
Since 2015
System Architect
Real Estate Systems
Who You’re Actually Talking To
Hi, I’m Jeet De — CEO of Crudoimage Private Limited.
JD
Voice note from Jeet
“Sir, main agency nahi chalata — main aapka system architect banta hu. Agency aapko bechti hai aur phir bhool jaati hai. Main aapke saath khada rehta hu — jab tak aapke projects khud chalne na lagein.”
— Jeet
The Numbers Behind the Words
₹
1,750Cr+
Total invoice transactions managed on our systems
VERIFIED
🏗
₹234Cr+
Real-estate & construction portfolio served
NOVESTA + INDIAWALLS
👥
69.78Cr
Total salary processed via our payroll systems
PAYROLL
🧑💼
1,800+
Employees on systems we built & run
ACTIVE
✓
1,437
Total projects executed across sectors
375 IN REAL ESTATE
⏱
10yrs
Years building business systems
SINCE 2015
Trusted by names that don’t trust easily
Novesta GroupSustainable township developer — leads, CRM & payments unified.₹ 150 Cr+ PORTFOLIO
IndiawallsReal-estate & precast platform — full order-to-site ops stack.₹ 84 Cr+ PORTFOLIO
Snehangi TradersEastern India’s leading B2B interiors & fit-out company.₹ 100 Cr+ PORTFOLIO
Aurum ChainEnterprise-scale manufacturer — ERP & real-time inventory.₹ 500 Cr+ PORTFOLIO
ISKCONOperationally sensitive institution — sovereign-grade trust.SOVEREIGN TRUST
Govt. of NepalSystem architecture for sovereign-level departments.GOVERNMENT
8848 HerbsLeading wellness brand of the Himalayan region.₹ 115 Cr+ PORTFOLIO
Iraedu.techEdTech / education systems at scale.₹ 65 Cr+ PORTFOLIO
Where my real-estate work concentrates
Real Estate
375
Township & project developers48%
Construction & precast30%
Interiors / fit-out22%
The team behind your project
Jeet DeCEO · System Architect
Sanjay Kathuria, CFACFO · Numbers Signed Off
Argha DasCTO · Engineering
Priya KunduCOO · Operations
JD
Voice note from Jeet
“Sir, jab aap mere paas aate ho, toh aap sirf mere paas nahi aate. Aap ek poori team ke paas aate ho jismein CFA, CTO, COO sab apni jagah baithe hain. Yeh ek-aadmi ka khel nahi hai.”
When you come to me, you don’t just come to me. You come to a full team where a CFA, CTO and COO are all in their positions. This isn’t a one-man show — it’s a company, which I personally lead.
The 125-Day Build Process
01
FRD Document
30 Days
02
Development
60 Days
03
UAT
20 Days
04
Bug Fixing
5 Days
05
Go Live
10 Days
Swipe to see all 5 phases
125Days to live systemStart to fully working
+180Days of supportPost-go-live, included
JD
Voice note from Jeet
“Sir, yeh number nahi hain — yeh proof hai. Har project ke andar yeh 5 phases follow hote hain, kyunki ek developer ka system banana koi jaadu nahi — yeh ek engineering process hai.”
What Vendors Hide to Keep Billing You
JD
Voice note from Jeet
“Sir, software sirf engine hai — gaadi nahi. Engine ko gaadi mein lagana, road pe chalana, manzil tak le jaana — yeh sab alag kaam hai. Main yeh kaam karta hu.”
They sell hours, not systems.
Vendors love retainers because they get paid whether your collections improve or not. I sell a fixed-scope build. Once the system is running, my job is done.
The “Bait and Switch”.
The senior partner sells you on the call, then a junior intern builds your booking database. With me, the team you meet is the team that builds.
A rented portal you never own.
Generic real-estate CRMs lock you into monthly seats forever and own your data. I build custom architecture that you own outright, on your infrastructure.
About half of every applicant gets declined.
I personally review every application within 24 hours. Roughly half are declined — not because the developer isn’t good enough, but because the scope, timing or fit isn’t right.
24h
Personal review by Jeet — not a sales rep, not a junior associate.
~50%
Declined every month — saving them, and me, six months of wrong work.
0
Charge for the review. No sales pitch. No ghosting. Honest feedback or a better-fit referral.
If I can’t help you, I’ll tell you exactly why and exactly where to go instead. Either way, you walk away with more clarity than you applied with.
What Happens When You Apply
The exact process. Step by step.
01
You apply
A short application. Takes about 3 minutes.
02
I read it personally
Within 24 hours. Not a sales rep — me.
03
If accepted
My office will WhatsApp you directly to coordinate a time for our 90-minute call.
04
If declined
I tell you exactly why and where to go instead. No ghosting.
05
Written scope within 7 days
If accepted on the call, you receive a fixed price, fixed scope, fixed timeline — signed off before any work begins. No retainer ambiguity.
JD
Voice note from Jeet
“Sir, reject karna mujhe bhi achha nahi lagta. Lekin galat client lena, galat promise karna — yeh sabse buri cheez hai. Imaandari se ‘No’ kehna kabhi kabhi sabse badi service hoti hai.”
I don’t enjoy rejecting people. But taking the wrong client and making the wrong promise, then wasting both our time six months later — that is the worst thing. Honestly saying “No” is sometimes the biggest service.
Stop guessing. Put your projects on one system.
A 24-hour personal review. An honest yes/no. No sales reps in between.
Just a few quick questions. No financial documents required today.
Request Your Diagnostic
JD
Voice note from Jeet
“Sir, main mahine mein sirf 10 strategy calls leta hu. 10 ke baad, agla mahina.”
Before You Click Apply — Read This.
I play a long game built on trust, not a short game to take your cash today.
“Sir/Madam, kya hi hoga aapko jhuta sapna dikha ke paisa lene ka?”
What is the point of taking your money by showing you fake dreams?
“Kyunki jab outcome nahi aayega, tab aap return toh aayenge nahi. Aur bad experience ki wajah se aur 10 logo ko aane se mana kar denge.”
Because when the result doesn’t come, you won’t return. And because of one bad experience, you’ll stop 10 other developers from coming too.
“Paisa short-term mein kamana sab nahi hota. Main is baat par believe karta hu: ‘Zyada nahi, Zyada Der Tak kamana hai.'”
Short-term money isn’t everything. I believe in this: “Earn for a longer time, rather than just earning a lot.”
“Sir, mera dhandha trust pe chalta hai, marketing pe nahi. Isiliye main har client ko personally dekhta hu — kyunki aapka business mere liye sirf ek invoice nahi hai, aapki mehnat hai, aapke parivaar ki ummeed hai.”
My business runs on trust, not marketing. That’s why I personally look after every client — because your business is not just an invoice to me. It is your hard work, your family’s hope. I don’t have the habit of playing with someone’s hope.
“So, hand-folded request hai — aap tabhi aayein jab upar diye gaye pointers covered hon.”
So with folded hands I request — please only apply when you meet the points above.
— Jeet De
CEO · Crudoimage Private Limited
Your Application
Request your free systems diagnostic
A few quick questions below. Jeet reviews every application personally within 24 hours.
Systems Diagnostic Application
- No junior sales reps. You speak with Jeet — directly.
- No financial documents or sensitive data required today.
- Honest yes/no within 24 hours. ~50% are declined with feedback.
I personally take only 10 strategy calls a month. If the calendar is full, you’ll be placed on the waitlist for next month — no pressure, no countdown.
“Jeet’s team automated our leads, property CRM and payments onto one platform — real-time and transparent across projects.”
Souvik Kuila · Managing Director, Novesta Group · ₹150 Cr+ township group
✓
Application Received
Thank you. Jeet will review your details personally. My office will reach out via WhatsApp within 24 hours to coordinate.
Free systems diagnostic for developersReviewed by Jeet in 24h · No sales reps
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