Not by exciting them, but by being the easy project to sell. Trustworthy availability, answers during the live conversation, a fixed payment date, a site that is ready for their visit, and a closed loop afterwards. Brokers rank projects by effort per closure, and that ranking is the thing you are changing.
A broker standing in front of a buyer cannot wait for you. Harvard Business Review found that among companies that responded to a web enquiry at all within 30 days, the average response took 42 hours. A channel partner will not ask you twice. Source: James B. Oldroyd, Kristina McElheran and David Elkington, “The Short Life of Online Sales Leads”, Harvard Business Review, March 2011. US data.
The question behind this one is usually “how do we get brokers excited about us”. That framing leads to events and incentives, which do not work. The better framing is: how do we become the easiest project in their pipeline to transact.
Start by finding out where you stand
Call five brokers who have transacted with you before. Ask two questions:
- What did you show buyers last week, and where did we come in that order?
- What would move us up?
Do not defend anything during the call. Write down what they say. The answers are usually concrete — a payout that took a month, a unit shown that was already sold, a site executive who did not answer the phone.
That list is your work plan. Everything below is what those calls usually surface.
Make availability trustworthy
A broker who quotes a unit that turns out to be sold loses credibility in front of their buyer. They will not risk it twice.
Send availability and pricing on change, not on request. A simple shared sheet updated the day something moves beats an elaborate portal updated monthly.
Answer during the live conversation
The highest-value thing you can give a broker is an accurate answer while the buyer is in front of them. “Is 1104 still free, and can the payment plan flex?” answered in three minutes closes deals that the same answer three hours later does not.
Give brokers one named person with a number that gets picked up on Sundays.
Pay on a fixed date
Broker payouts are discussed among brokers. A firm that pays on the same day each month, without reminders, gets called first. Detail in broker settlement.
Prepare the site for their visit
The broker’s reputation is exposed during the visit. That means:
- Someone expecting the buyer, by name
- The unit clean and accessible
- Answers ready for the obvious questions — carpet area, possession position, charges, approvals
- No contradiction between what the broker said and what your executive says
A single visit where the site team is unprepared costs you that broker’s next three buyers.
Close the loop after the visit
Tell the broker what happened. Buyer liked it but wants the higher floor. Buyer’s budget is short. Buyer is comparing with two others and deciding Friday.
Silence after an introduction reads as either indifference or an attempt to go around them. Both end the relationship.
Price the difficulty, not the unit
If specific units are the problem — a floor, a facing, a wing — say so and attach a targeted incentive to those, rather than raising the rate across the board. Structures are covered in broker commission structures.
The sequence
If you can only do things in order: trustworthy availability, then same-day answers, then fixed-date payouts, then site readiness, then targeted incentives.
Incentives last because they only work once the first four are true.
The 99-Day Sprint
Crudoimage installs and operates the full selling system on your project for 99 days — enquiries, follow-up, qualification, brokers and site visits, run daily. You set the price and close. If no flat sells in 99 days, your monthly fee is ₹0.
See how the 99-Day Sprint works →
Frequently asked questions
How do I get brokers to prioritise my project?
Make it the easiest project to transact — trustworthy availability, answers during live buyer conversations, payouts on a fixed date, and a prepared site team.
Do broker events and gifts help?
Marginally, and they do not survive a delayed payout. Fix the operational friction first.
What is the fastest thing I can change?
A named person who answers a broker’s call within minutes while they have a buyer in front of them.