Broker Commission Structures in Indian Real Estate: A Plain Guide
Flat percentage, slabs, per-unit fees, retainers. How developers structure broker commission, and what each structure encourages.
Adding More Brokers vs Fixing Your Process
When sales stall, the instinct is to empanel more brokers. A test for whether you have a reach problem or a conversion problem.
Broker Settlement: The Unglamorous Thing That Decides Your Channel
Payout speed and predictability decide which project a broker leads with. How to build a settlement process that earns you first calls.
Sole Selling Mandates: When They Help and When They Hurt
Handing one agency exclusive rights to sell your project concentrates accountability — and concentrates risk. How to judge the trade.
How to Get Brokers to Actually Sell Your Project
A practical sequence for moving your project up the broker’s list — from live availability to same-day answers and fixed-date payouts.
Channel Partner Management: What Actually Keeps Brokers Active
Signing channel partners is easy. Keeping them active is an operational discipline. What separates a live channel from a long list of names.
Why Brokers Don’t Push Your Project
Brokers lead with whatever is least likely to waste their Sunday. Four things that decide whether your project is shown first or third.