Do I lose my brokers if I bring in a sales partner?
It depends entirely on the structure. A sole selling mandate usually makes the mandate firm the single channel, which displaces the brokers you already have. An operating partner that does not take exclusivity leaves them in place on the same commission — and generally increases what they sell, because they finally know which flats are free.
This is the question promoters ask last and worry about first. Broker relationships take years to build and one badly structured engagement to lose.
What changes for a broker under each structure
| Sole selling mandate | Operating partner, no exclusivity | |
|---|---|---|
| Can your existing brokers still sell? | Usually only through the mandate firm | Yes, directly, as before |
| Their commission | Often re-cut, sometimes sub-brokered | Unchanged |
| Who they deal with | The mandate firm | You |
| Live availability | Depends on the firm’s system | Every broker sees which units are free |
| Attribution disputes | Common where two channels claim a buyer | Buyer confirms who introduced him, on his own phone |
| Payout timing | Varies, often after collection | A fixed date |
| Effect on their volume | Frequently falls | Generally rises — less wasted effort per buyer |
Why brokers stop pushing a project
Rarely commission. Usually friction: they cannot confirm whether unit 704 is still free without calling your office, the attribution rule is unclear, or payouts arrive late and unpredictably. A broker leads with whatever is least likely to waste their day. The full breakdown is here.
The three things that restart a channel
- Live availability they trust. If a broker has to phone to check a unit, your project goes second.
- An attribution rule in writing. A registration or introduction window, applied consistently, so two brokers claiming one buyer is a rule and not an argument.
- Settlement on a date that arrives. Covered in the broker settlement process.
Who owns the buyer and the data afterwards?
Ask this before signing anything. Under many mandates the enquiry records sit with the firm, and when the term ends you get a spreadsheet, if that. Under an operating arrangement every call, note and buyer should be stored in your systems from day one, so nothing walks out with a departing salesperson or an ending contract. This is also a DPDP Act question — see buyer data and the DPDP Act.
Ask us the awkward version of this question
Crudoimage runs the whole selling operation on your finished, unsold flats for 99 days. You set the price and you close. If no flat sells, the monthly fee is ₹0. See how the 99-Day Sprint works, or get your project’s numbers.